Most people focus on changing behaviour.
The more effective approach is often changing identity.
In this video, I explain how self-hypnosis can help strengthen identity-based habits and why asking “Who am I becoming?” may be more useful than asking “How do I motivate myself?”
Read about this and more in this article on Self-Hypnosis for Motivation and if you need more motivation, check out my hypnosis audio series “The Motivation Sessions.”

LOVE this! So true. I tell my clients “You don’t have a weight problem. You have an identity problem.” Because as long as they identify as “I struggle with my weight,” their actions will continue to align with that identity. When they adopt a new identity the weight drops naturally – without force, restriction, or willpower.
Thanks for taking the time to write and say so Suzi, I agree. Best wishes, Adam.